As businesses produce digital assets at an ever-increasing rate, finding a way to effectively manage and protect these assets has become a significant challenge. In order to remain productive, businesses must have a system in place that makes quick access and recovery of these assets possible.
In the past, businesses managed to get by with meticulous filing systems using folders, in addition to implementing strict file naming convention policies. However, given the exponential rise of digital assets in the workplace, combined with increasing employee turnover, these approaches are no longer effective.
- According to a recent report, 84% of businesses stated that locating assets was one of the biggest challenges they faced when working with digital assets.
- Another study finds 71% of businesses have difficulty providing employees with access to assets within the organization, reducing collaboration between departments.
- On average, employees spend 1 out of every 10 working days on file management.
Digital Asset Management (DAM) outlines the rules, processes, and systems your business uses to store, organize, secure, and distribute digital assets. Do you have DAM in place for your business? What happens to your digital assets if your systems go offline? PCM Canada recommends IT solutions that protect business and its critical digital assets. Here, we explore how DAM can streamline access to your files and other content and increase efficiency.
1.) Improve file and content management
Your business produces a variety of digital assets every day. This rise in production means that your employees are handling more files and information than ever before. However, this also has a negative impact on productivity because employees are spending a good amount of their time searching for files that they need to complete projects and serve clients.
Likely, your digital assets are stored in a variety of locations and devices throughout your organization including on shared drives, in the cloud, on servers, flash drives, etc. You might be surprised how many are lingering in email inboxes. When combined with in-house digital asset management systems, it can make finding the right files a difficult and exasperating task for your employees.
With DAM solutions, your business will have a central location to store and secure its digital assets so that your employees can easily locate the files that they need. This also gives your business more consistent on-brand communication because everyone will have the most accurate and up-to-date materials on hand. Additionally, when files are shared through a DAM system, your business will end up producing less duplicate content.
2.) Reduce costs
One of the main problems that businesses face with managing their digital assets is files becoming inadvertently lost or destroyed. Think of how many resources and employee hours go into creating images, videos, documents and other content for your business. Can you really afford to just leave your content investments hanging out to dry or buried in an obscure drive where nobody can find them?
- On average, most employees look for media files 83 times a week but fail to find it 35% of the time
- DAM solutions reduces these types of failure to less than 5%
To protect your digital assets and save company time, DAM provides faster creation, storage, search and distribution of your business digital assets. There is also less of a chance that you will have to invest into resources for lost project files and media. It can even help you realize other savings by tracking rights usage information so you can avoid fees related to improper usage, license violations, and other compliance-related issues.
3.) Enhance file repurposing throughout your business
Producing digital assets means getting as much value out of them as you can. This is achieved by using them in as many projects and related content as possible. For businesses without a DAM solution, this can be very difficult to achieve in a cost-effective way. Aside from requiring extra storage to house redundant files while risking improper usage of digital assets, businesses can waste money as employees can make redundant or small adjustments to content. This wouldn’t be an issue with a proper DAM solution
- 93% of businesses create content assets from scratch
- 4% of businesses spend, on average, 3 to 4 weeks creating new content
- 69% of businesses state that the biggest challenge they face with content marketing is time
Your images, files, videos, and other content must be able to be repurposed efficiently into different contexts to get the most return on your investment. With a DAM solution, you can access, review, and manage your digital assets with tight versioning and other control settings so that repurposing content becomes easier. DAM allows you to make your content resources available to employees and partners across your organization, leaving you more resources to invest in other matters.
Here at PCM Canada, we work closely with mid- to enterprise-level businesses every day to determine what DAM solutions will have the most positive impact on their digital resources. From design to implementation, PCM Canada knows what is important to your company. We are experts at providing cost-effective solutions which will prepare your company for growth in today’s challenging business environment. Even if you are in need of a custom DAM solution, our experienced team can provide the excellent service and know-how required to meet your business’ toughest challenges.
As digital assets proliferate, businesses will continue to seek ways to get maximum return on investment from content creation and other media. Solutions need to focus on streamlining access to these critical files and information. PCM Canada makes it easier for businesses to overcome these challenges and provide a host of other services that help businesses stay competitive.
When you are ready to learn more about how managing your digital assets can make your life easier, speak with a member of our team today. Let us change the way your business thinks about IT.